Market Testing with Yangi: De-Risking Packaging Innovation Through Small-Scale Production
In today's fast-moving consumer landscape, brands that fail to test before launching risk costly missteps. Research indicates that 90% of packaging redesigns fail to deliver meaningful results due to insufficient consumer testing at critical stages. Without this feedback, appealing designs often miss the mark with consumers.
At the same time, sustainability is becoming a key driver of purchasing decisions. A 2023 global survey by Bain & Company found that 71% of consumers consider sustainability when making purchasing decisions, with packaging playing a key role in their perception of a brand’s commitment to environmental responsibility, making it even more critical for brands to align with these expectations.
The challenge? Brands need to develop, test, and refine sustainable packaging solutions without committing to large-scale production too soon.
That’s where small-scale production with Yangi comes in.
We provide a low-risk, high-impact solution for brands looking to test new markets, refine packaging designs, experiment with new materials and cutting-edge technology, and make data-driven decisions—before scaling up.
With our dry forming technology, brands can test fiber-based packaging innovations that are not only sustainable but also have a significantly lower environmental impact compared to traditional plastic packaging. This allows brands to assess their packaging’s performance, aesthetic, and sustainability credentials before committing to full production.
How Small-Scale Production Decreases Risk and Increases Success
Testing New Markets with Real Consumer Behavior
Expanding into new markets comes with uncertainty: How will consumers respond to your new packaging? Will your packaging stand the test of time? Is your packaging meeting your sustainability targets?
With Yangi’s small-scale production, brands can introduce limited batches into select markets and assess key metrics like structural integrity, customer feedback, and consumer disposal behavior. This method allows brands to gauge consumer response to fiber-based packaging alternatives before committing to large-scale production.
By analyzing early market data, brands can refine their approach, ensuring that packaging meets both functional and aesthetic expectations while aligning with sustainability goals. The testing process also provides insights into how well dry formed, fiber-based packaging resonates with their eco-conscious consumers.
Refining Packaging Designs Through Iterative Proof of Concepts
Packaging is more than just being practical—it influences purchasing decisions, user experience, and brand perception. With small-scale production, brands can A/B test different packaging variations, assessing aspects like:
User experience: Does the food tray provide a comfortable and practical experience for consumers, ensuring it’s easy to carry, eat from, and dispose of after use?
Functionality: Is the food tray practical for consumers to use, keeping the food secure and easy to handle, while ensuring the design doesn't spill or lose shape?
Sustainability messaging: Do consumers immediately recognize the tray as eco-friendly, and how does the sustainability message influence their choice to select it over conventional plastic options?
A food brand looking to transition from plastic takeaway containers to fiber-based packaging could test multiple design prototypes using Yangi’s process. In a controlled test, the brand might find that one design is perceived as more convenient (size and depth), while another stands out for its sustainability messaging (bleached vs. unbleached). After testing with real consumers, the brand could refine its packaging choice based on the most positive feedback, ensuring it makes a confident launch decision.
Data-Driven Decision-Making Before Full Production
Committing to large-scale production without testing can lead to waste and financial loss. By starting with small-batch production, brands gain data on consumer adoption rates, pricing sensitivity and supply chain feasibility.
This approach helps prevent costly mistakes by identifying potential issues early. For example, early testing could reveal a critical flaw in packaging durability, allowing a brand to pivot and refine its design before committing to full production. The testing process also validates the scalability of dry forming technology, ensuring that it can be seamlessly integrated into large-scale manufacturing without sacrificing sustainability goals or performance.
During this small-scale production and market testing phase, brands can also begin onboarding their suppliers and planning for factory setup. Yangi supports this transition by connecting brands with dry-formed packaging producers, ensuring a seamless transition to full-scale production.
How Yangi Supports Brands with Small-Scale Production
Yangi’s industrial demo line allows brands to produce pilot batches of fiber-based packaging using dry forming technology—a low-CO2, resource-efficient alternative to plastic packaging. Our process enables:
Faster market validation: Run small-scale production tests to gather real-world consumer feedback before full-scale rollout.
Quick iteration cycles: Adjust materials and designs based on consumer insights.
Resource-efficient prototyping: Minimize material waste and energy consumption during the testing phase.
Cost-efficient development: Reduce expensive trial-and-error phases by refining packaging designs early in the process.
Seamless material transition: Test fiber-based solutions without disrupting existing supply chain and production workflows.
Scalability insights: Validate feasibility before transitioning to large-scale manufacturing.
By using Yangi’s technology, brands are testing packaging solutions that not only meet functional requirements but are also aligned with the future of sustainable packaging, driving a high environmental impact while meeting consumer demand for eco-friendly alternatives.
Addressing Brand Concerns: Risk vs. Reality
Ready to De-Risk Your Next Product Launch?
At Yangi, we empower brands to test, learn, and refine before full-scale production—ensuring successful market entry with sustainable packaging solutions that harness the power of dry forming technology.
Let’s collaborate to bring your next innovation to market with confidence, data, and sustainability at the core. Contact us to start your small-scale production trial today.