The Surging Demand for Fiber-Based Packaging: A Sustainable Shift in Consumer Preference
In recent years, there has been a noticeable shift in consumer attitudes towards more sustainable and eco-friendly choices. One significant manifestation of this trend is the increasing demand for fibre-based packaging. As the detrimental impacts of plastic waste become more apparent, consumers and businesses alike are embracing packaging solutions that prioritize environmental stewardship.
According to Trivium Packaging’s 2023 Buying Green Report, which surveyed over 15,000 consumers across Europe, North America, and South America on their values & behaviors related to sustainable packaging,
Additionally, the PwC’s June 2023 Global Consumer Insights Pulse revealed that 8 out of 10 consumers say that they would pay more for packaging with sustainability claims. When looking for products, consumers said they were looking for evidence of biodegradability, a reputation for ethical practices, environmentally preferable materials, local production, lower carbon footprint and traceability. It was also found that:
more than 4 in 10 say they’d pay up to 10% above average
1 in 10 say they would go up to 30%,
and nearly 7% say they would pay even higher prices.
Millennials and Gen Z, who typically espouse social consciousness and environmental justice, were the most open to spending more for the sake of sustainability.
Are you thinking of shifting part of your brand’s packaging portfolio to fibre-based packaging? Here are the top 5 reasons you should:
Sustainability and Environmental Impact
Cellulose, from which Yangi’s fibre-based packaging is made, is a 100% recyclable and renewable material and the only material that currently fits into existing recycling systems globally, of which more than 70% is recycled and where the fibres can be recycled back more than seven times, aligning with increasing regulatory demands for eco-friendly and sustainable packaging solutions.
Regulatory Compliance
As governments and regulatory bodies worldwide tighten restrictions on single-use plastics and promote sustainable practices, brands may face future challenges related to compliance. Adopting fibre-based packaging positions a brand ahead of potential regulations, ensuring that its packaging aligns with current and anticipated environmental standards.
Customization and Branding Opportunities
Fibre-based packaging offers a versatile and customizable platform for branding and design. When it comes to Yangi’s dry formed packaging offers patterns inside and outside of the product that are possible and creates a lot of options for branding. This can help products stand out on store shelves, attracting consumer attention and reinforcing brand identity.
Consumer Perception and Brand Image
Many consumers today are environmentally conscious and prefer brands that demonstrate a commitment to sustainability. Shifting to fibre-based packaging can enhance a brand's image by showcasing its dedication to reducing its ecological footprint. This can lead to increased consumer trust, loyalty, and positive perceptions of the brand.
Consumer Preferences and Market Demand
Consumer preferences are shifting towards eco-friendly products and packaging. Brands that proactively respond to these changing preferences can gain a competitive edge in the market. By offering fibre-based packaging options, brands demonstrate responsiveness to consumer demands, potentially expanding their customer base and meeting the expectations of a growing market segment.
The increasing demand for fibre-based packaging is a positive indication of a broader societal shift towards sustainability. As consumers become more environmentally conscious, businesses are recognizing the importance of aligning their practices with these values. Fibre-based packaging not only addresses environmental concerns but also provides economic benefits and enhances brand reputation. In a world where conscious consumerism is gaining momentum, the adoption of fibre-based packaging represents a crucial step towards a more sustainable and responsible future.
At Yangi, we unlock the potential of cellulose-based packaging with Cellera™, our dry-forming machine platform and by sharing decades of experience and extensive know-how in close collaboration with our partners. Start your transformation journey to cellulose-based 3D-formed packaging, today.