Yangi™ & Holmen Iggesund embark on a collaboration to explore innovative sustainable packaging concepts for the cosmetic industry
Yangi, the pioneers of dry forming technology and next-generation fibre-based solutions and Holmen Iggesund, a premium paperboard company for purposeful solutions, have entered into an agreement to explore opportunities with a new type of sustainable packaging material and are inviting other brands to join them in investigating the possibilities of biobased and renewable packaging for the cosmetic and beauty industry.
Hein van den Reek, Director Future Packaging Holmen Iggesund, and Johann Kaiser, CEO at Yangi.
Consumers are increasingly holding brands accountable to deliver on their sustainability promises and are, now more than ever, making purchase decisions based on its environmental impact. Choosing the right materials for packaging is an effective way for brands to reduce climate impact but providing high-quality packaging to consumers is an ongoing journey that presents many opportunities as well as challenges. Innovation through collaboration can help pave the way to a more sustainable future, and so, Yangi® and Holmen Iggesund are looking beyond the horizon and joining forces to explore innovative sustainable packaging solutions.
The collaboration will focus on replacing rigid plastics with alternative renewable materials for beauty and cosmetics packaging such as refills, inserts, testers, and other types of applications within the segment.
Yangi® will make available its ground-breaking dry forming technology and commit additional R&D resources to further develop current and future solutions for packaging producers and brands.
“Delivering sustainable solutions that eliminate fossil fuels and reduce the carbon footprint of a brand's packaging can make or break brand loyalty,” says Anna Altner, Founder, Yangi®. "Our dry forming technology offers a unique possibility to move into more resource- and cost-efficient renewable and recyclable packaging. The collaboration enables a stronger offer, connecting the packaging value chain from raw material to final packaging."
Holmen Iggesund commits to supplying fibre-based material to guarantee premium quality.
“There’s a real sense of urgency to make packaging ever more sustainable and purposeful, and at Holmen Iggesund we see the benefits of working with others to solve challenges faster,” says Hein van den Reek, Director Future Packaging at Holmen Iggesund. “The collaboration is aimed at helping beauty and cosmetics brands deliver what their customers are demanding – sustainable packaging. Holmen Iggesund is always interested in the latest ideas and potential new opportunities for purposeful packaging solutions, such as our Conic concept, launched in 2021”, he concludes.
The collaboration was initiated and will be facilitated by FutureLab & Partners, a tech accelerator company that enables the shift from non-renewable materials to renewable ones through collaborative development projects with cosmetics and beauty brands.
About Yangi
Yangi® is reshaping the world of packaging through their revolutionary technology and next-generation fibre-based solutions. Emerging from 10 years of R&D within its sister company, The Loop Factory®, they are your pioneering innovation partner in dry forming technology. By offering an open-source turn-key machine platform to packaging manufacturers, Yangi® is now an established partner within the dry formed fibre industry. To learn more about Yangi®, visit www.yangi.se.
Contact: Maxine Genier, maxine.genier@yangi.se
About Holmen Iggesund
Holmen Iggesund is the premium paperboard company for purposeful solutions. We invite our customers and partners to be part of creating the next generation of sustainable packaging solutions and graphical applications together with us.
We are part of the Holmen Group, relying on our own sustainably managed forests to ensure a renewable material for centuries to come.
About Future Lab & Partners
FutureLab & Partners has an ambition to accelerate the shift from yesterday’s non-renewable and linear systems into the future circular and value-generating systems by collaborating with the right partners today. The FutureLab model shares risk and reward with its partners by investing time, resources, and capital.
Contact: Liselotte Tingvall, liselotte.tingvall@futurelabandpartners.com, www.futurelabandpartners.com